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avg retail registration could be a method of activating a avg retail key at web.avg.com/retail page. If you simply need to activate your key to a identification number then it may be done at activation.avg.com. avg.com/retail could be a page wherever you'll be able to do avg retail registration and activation in one go.
If you are not able to do according the above url then contact our third party AVG Customer Support Team for instant help.